What does airplanes and sailboats got to do with your life?
Dear friend,
It’s already June and like it or not, we’re already halfway through 2008. Another 6 more months and hey presto! It’s 2009 but lets not get ahead of ourselves. Lets take one day at a time.
My job as a ’sales-person’ taught me to be aware of the passing time. Beginning of the year and 2 months after that are what is called ‘the First Quarter’. That means, there are 4 quarters in a year (and that’s why it’s call quarter! Obviously…). My first sales company start the quarter in January but my second company begins in December. Only their fiscal year begins in January (don’t bother yourself with all these sales jargon. You’ll understand them as we progress).
So now, we’re in the Second Quarter or better known as ‘half-year’.
What usually happen in ‘half of the year’?
Well my friend, this is time we pause, take ample time to reflect how far we’ve come. It’s time to re-assess. It’s time to re-evaluate. And that brings us to the airplane and sailboat…
It is said that airplane had to re-adjust their course every time it took-off before reaching the destination. Sometimes to the count of 20 to 30 times. Same goes with the sailboat. I haven’t traveled more than an hour on a sailboat but I’ve peddled a boat more than a dozens of time.
Always the current will sway us away from a straight trajectory but always we’ll adjust to get back on course. Same goes with our ‘life-course’.
Had the ‘current’ of ‘life’s obstacles’ sway you from the straight line?
Had you just march on without adjusting?
Or had you decided to stop?
Let me share with you something.
Early of this year, I’ve developed a strong liking to web-traffic generation. What I did was, I gather as many resources I can in form of audios, videos and PDFs (that’s a fancy substitute for e-books) and I start devouring their lessons.
It took me days, nights and sleepless weekends to finish the materials. And that’s not including the practice. It took me months literally, just to touch the surface.
During that time, I somehow had my preference on PPC - Pay Per Click advertising as a way to drive traffic to my website. I suspect that I was influenced by Frank Kern (who doesn’t) during his ‘launching’ of Mass Control. I didn’t get my hands on Mass Control but that’s beside the point…
Kern said,”If I want ‘leads’ for my niche, simple, I BUY them.” And he’s referring to generating leads using PPC. As an accomplish marketer and copywriter, Kern understand the importance of these factors and their order of priority:
- Leads
- Offer
- Form
- Copy
And as you can see, COPY which everyone thought is the MOST important element of a successful campaign, rank last in the list. Hey, I didn’t make this list myself. I just reprinted it from the ‘masters’ like Kern, Joe Vitale and Eben Pagan.
Back to my story…
My interest and focus to Resale Rights and Affiliate were never diminish. In fact, with my new and added knowledge of PPC, I felt that I have a huge leverage and I’m about to exploit it.
Then I met with Dennis the ‘5 Bucks Guy’, about 3 months ago.
At that time, I can relate only a bit on what Dennis said. Why? I read the word Adwords and Clickbank all over his report. I can relate to the Adwords but not Clickbank. And that change last month.
Why? Oh…you didn’t know? Clickbank allow Malaysian to create membership with them - minus all the ‘donkey-age’ hassles.
Now EVERYTHING Dennis said, I can relate to. And that’s when I begin to explore…
‘Campaign Blasting’
Actually, Dennis only touch a bit on this in one of his report chapters. So, being someone who like to improvise, with that little piece of info, I ’sort of’ experiment the idea of campaign blasting.
And as you can expect, I was stopped by Google before I even begin!
How so?
Hmm…it’s a bit complicated but I can tell you it got everything to do with Quality Score.
No idea what that is? Hmmm… I can summarized it this way: my landing page and my destination URL.
Google had made some changes for these 2 factors and most of the things that works wonders last year or a few months before were a disaster today, based on Googles’ new algorithm. Maybe you’ve heard the term ‘Google Slap’?
No? Forgive me folks but I haven’t got all day here 
But did I STOP?
Hell NO! I interpret that as another hurdle I need to overcome.
So, looking back after half-way through the year, I felt that it’s worth going through all those good times and bad times, especially the bad times because that’s when I learned most of my lessons.
And just like the airplane, I’m adjusting my course since my destination is in sight. No matter how many more times I had to adjust, I will do just that until I reach it.
I INVITE you to do the same. If you ever feel down, discourage or simply demotivated maybe I can offer my sincere help. All these boil down to self improvement and you can get all that I had to offer here.
Until then…keep adjusting!
Nezrul
Tags: 5 bucks guy, frank kern, PPC, self improvement, web traffic