Pay Per Click Dilemma
Tuesday, May 27th, 2008If you’ve been using Pay Per Click (PPC) to generate traffic to your site, what I’m going to share with you here is probably something you’ve encountered in the past, something you’re facing now or something you might be facing in the future. And you got to decide nonetheless. I called it the ‘PPC dilemma’ and here’s what it’s all about…
When I first got my hand on PPC, all I had in mind was to use it as a promotional tool to promote an affiliate program. That’s where my interest lies and as I toil further down the line, a question was bugging me:
“Why not use it to promote your own product instead of product of others?”
Tell you what…that question makes a LOT of sense!
And the immediate payoff from that is you got to keep ALL the profit - minus the PPC campaign cost of course. But you keep all the profit. That’s the bottom line.
Now, if you think I’ll straight away jump and pause or delete my current PPC campaign, well heck! I wish I can do that but there’s another ‘bugging’ question:
“Would like to go through the hassle of customizing the offer, create a download page, thank you page, etc.?”
Hell NO! I would rather spend all those ‘customizing’ times to write and tweak my ads. But I know that’s just one way to look at it.
And that’s what I meant by PPC dilemma. It is a dilemma isn’t it?
This dilemma is like water - sea, pool, river, whatever and people get drowned in them not because they didn’t know how to swim BUT they stayed in the water too long. I got a feeling that I’m about to get drowned in this dilemma and I MUST not stay for too long.
(Just a silly question: How long is too long?)
I must DECIDE to get myself out of this. I must make it clear WHEN and WHY to use PPC - to promote an affiliate program OR to promote my own Resale Rights.
You know what, personally, one of the best way to help me makes my decision is to TEST. And that’s exactly what I’m doing now. Hope I can swim out of this ‘PPC dilemma water’ soon before I get drowned.







